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Collegetown and Gown Tour Brings 773 Students, $52 Million in Tuition Revenue to Baltimore

June 8, 2021

News Release

 

Contact: Kae Monsanto
Phone: 646-883-5613
Email: krm@baltimorecollegetown.org

For Immediate Release

 

Collegetown and Gown Tour Brings 773 Students,
$52 Million in Tuition Revenue to Baltimore

Baltimore Collegetown Network started the tour for
high school counselors in 2017

 

Baltimore, Md. -- June 8, 2021 -- Since its founding four years ago, the Collegetown and Gown Tour has brought 773 students to enroll at Baltimore Collegetown Network institutions, contributing $52 million in gross tuition dollars.

Founded by the Baltimore Collegetown Network (Collegetown) in 2017, the Collegetown and Gown Tour is a yearly, four-day experience for high school counselors to see Collegetown member institutions in person and to promote the Greater Baltimore area as a college destination.

The Baltimore Collegetown Network brings 13 area colleges and universities -- including 160,000 students and $17 billion in economic activity – into a consortium that benefits each institution and the region as a whole. Through its programs, Collegetown shows that Baltimore is a great college town and encourages students to remain in the area after receiving their degrees.

“Through collaborative marketing and recruitment efforts such as the Collegetown and Gown Tour, Baltimore Collegetown Network member institutions have been able to expand our collective reach and impact in attracting talented students to the region,” said Dr. Yvette Mozie-Ross, Collegetown board chair and vice provost for enrollment management at UMBC.

The Collegetown member campuses participating in the most recent (2020) tour were Goucher College, Johns Hopkins University, Loyola University Maryland, Maryland Institute College of Art, Notre Dame of Maryland University, Stevenson University, Towson University and UMBC.

Typical activities during the tours for high school counselors include campus walking tours; student panels; discussions with admissions staff in an "Ask Me Anything" format; and meetings with faculty and staff.

Some unique activities have included UMBC sharing its Maryland-themed dining options, including Maryland crab soup, crab-topped chicken and Smith Island Cake. Goucher College and Towson University held meetings with the president, and Towson facilitated discussions with recent alumni who stayed in the Baltimore area after graduation.

The enrollment and revenue figures were compiled by individual campuses. The colleges and universities tracked data for each high school represented by a tour counselor; data included inquiries about the institution, applications submitted and the number of students admitted and enrolled. The first cohort of high school students admitted as a result of the Collegetown and Gown Tour began their studies in fall 2018.

"Baltimore Collegetown Network is actively attracting students and future residents to Baltimore City and to the Greater Baltimore area," said Kirsten Brinlee, executive director of Collegetown. "Our Collegetown and Gown Tour has been a successful way to introduce high school counselors to our area's exceptional colleges and universities, which in turn brings students to our member institutions. We are pleased with the results of the first four years and look forward to more growth in the future."

Since 1999, the Baltimore Collegetown Network brings 13 colleges and universities together to attract, engage and retain students and raise the profile of Baltimore as a great college town. It offers academic partnerships, internship assistance, marketing, research studies, engagement programs, communities of practice, Collegetown Fellowship and more. One of its best known programs is the Collegetown Shuttle, which transports more than 85,000 riders a year. More information about the Baltimore Collegetown Network may be found at BaltimoreCollegetown.org.

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