August 12, 2024: Baltimore Collegetown is hiring a Communications Manager to assist with existing marketing and communication initiatives and develop new ways to promote Baltimore as a great college town and support the organization’s mission.

DUTIES AND RESPONSIBILITIES

• Maintain Baltimore Collegetown Network’s verbal and visual tone across external communications by adhering to and reinforcing brand standards.
• Create and execute marketing campaigns, ensuring desired traffic and stakeholder interactions on Baltimore Collegetown channels and increased engagement with the Baltimore region.
• Manage the printing and distribution of Baltimore Collegetown publications, including the Baltimore Look Book.
• Manage the Collegetown website, including daily, weekly, and annual updates to program information, videos, blog entries, student profiles, college profiles, and other areas by keeping content fresh, accurate, and relevant. 
• Draw insightful conclusions based on data to influence future marketing decisions.
• Pitch stories, coordinate media interviews, and brief the Executive Director on talking points as needed.
• Develop and maintain mutually beneficial relationships with print, broadcast, and online media editors, reporters, and writers to help broaden awareness of Baltimore Collegetown Network and its member institutions.
• Collaborate with graphic designers and other communication contractors to reach Collegetown’s marketing goals.
• Develop and oversee Baltimore Collegetown’s email campaigns.
• Coordinate with partners, including each member institution, Baltimore City and Baltimore County, to develop a unified, strategic marketing and communication plan to promote Baltimore as a great college town.
• Assist in entering, updating, and retrieving information for participant tracking, mailing lists, and other functions using Salesforce, Excel, MailChimp, and other applications.
• Represent Baltimore Collegetown on committees and at college and community events and meetings.
• Performs such similar, comparable, or related duties as may be required or assigned.

The Communications Manager reports to the Executive Director and works closely with the Governing Board, Collegetown staff, and campus staff members. Baltimore Collegetown offices are located on the beautiful campus of Notre Dame of Maryland University, and this is a hybrid position. 

The salary range for this position is $45,000 - $55,000, commensurate with experience. Additional benefits include:

• 20 days vacation and 20 days sick leave accrued annually, plus 18 holidays as part of the Loyola University Maryland HR calendar
• 403(b) options with a generous employer contribution and healthcare plan options
• Flexible scheduling and remote work options
• Company provided laptop (we use Mac).
• Full benefits listed  www.loyola.edu/department/hr/benefits

EDUCATION

Bachelor’s degree required, preferably in a relevant field (Advertising, Marketing, or Communications)

PROFESSIONAL EXPERIENCE / QUALIFICATIONS

Three years of experience, including developing and managing marketing campaigns, knowledge of Adobe Creative Suite software (preferred), project management, and relationship building. The ideal candidate will be energetic and self-motivated, understand higher education and the Baltimore region, have experience executing marketing campaigns, and exhibit excellent interpersonal, written, and verbal communication skills. 

Interested candidates should email a resume, cover letter, and writing sample or online portfolio to Executive Director Toni St. John at info@baltimorecollegetown.org with a priority deadline of September 30, 2024. Applications will be considered on a rolling basis with a desired start date of November 1, 2024.

Baltimore Collegetown Network is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, ancestry, sexual orientation, gender identity, disability, or veteran status. Applicants of diverse backgrounds are encouraged to apply.  

Here at Collegetown, we are looking forward to the slower pace of summer, giving us a chance to reflect on the past year and plan ahead for the next year.

We will pause some of our programming and newsletters during June and July, as well as the Collegetown Shuttle. But have no fear – we will resume in August refreshed and renewed for the coming year!

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